Doing things differently.
At houseof we specialise in creatively engineered lights but we are much more than a lighting company.
A common purpose.
After 20 years working for some of the high-street’s biggest names, we created houseof to shake up the market… challenging the way the small stuff is done and bringing a different approach to a stale industry.
We don’t just know our customers… we are our customers. We are an experienced, ambitious, detail orientated duo who only put the houseof name on products that we would fill our own homes with.
OUR STORY SO FAR
A life changing coffee
Like all great stories, ours starts in a London coffee shop, where we decided to “go it alone”… we are still a business fuelled by caffeine today.
One brick at a time
We spent the next 9 months ‘learning by doing’… building the product range, website, supply chain, team, branding and buzz, ready for launch.
We launched houseof.com on the 2nd April 2019, with over a thousand people visiting the website on our first day (it felt like a lot back then).
Raising new investment
Our early success brought new investment and an incredible lead investor, who shared our vision and has backed us every single step of the way.
Our first partnership
2019 ended with an approach from H&M to be their first ever dropship partner. The worlds 2nd biggest high street retailer, coming to us!
We crossed the 10k followers mark on instagram (again it felt like a lot back then). We now have over 45k followers across our social platforms.
COVID changed everything, demand (and shipping costs) soared and we had to say goodbye to our Clerkenwell HQ and its awesome view.
2021 started with the expansion of our H&M partnership, Launching in Sweden and Germany. We are now available in 12 different EU countries.
We moved into our Hackney HQ and launched our sustainability initiative… with the commitment to leave the world in a better place than we found it.
We said goodbye to our Gen 1 team as they moved on to new roles with M&S and B&O and we welcomed in Gen 2 to the houseof family.
Start-up of the year
Three years after launching houseof.com we were crowned “Online Retail Start-up of the Year” at the 2022 National Start-up Awards.
Keen to share our success with the people that built us, we crowdfunded in Summer 2022 and are now a business part-owned by our customers.
Climate friendly lights
In celebration of our sustainable routes we kickstarted 2023 with a new brand aesthetic and tagline “the climate friendly lighting company”
We achieved B-corp status in 2024. A huge ambition for the business, we are very proud to be one of the only B-corp certified lighting brands.
2023 was our most successful year yet. Headlined by new partnerships with some of the world's biggest retailers like John Lewis and Next.